Chief Marketing Officer (CMO) Advisor

What Will I Actually Be Doing?

• Lead and implement a range of growth, lead and demand generation initiatives with a strong focus on data analysis and systemic A/B testing

• Develop and manage a roadmap of growth marketing experiments, establish initiative standard operating procedures to execute against and manage a team to follow.

• Establish, lead and collaborate with channel-specific marketing teammates and vendors (blogging, email, social media, etc.) to identify areas for growth

• Test and optimize marketing tactics for customer acquisition (e.g. PPC, SEO, PR, partner, etc) and conversion rate optimization

• Partner with the Product Team to define user onboarding journeys, and increase acquisition, retention and referrals across all funnel stages

• Drive SEO and Content strategy, working alongside writing team, to improve organic search traffic

• Translate ideas to actionable items that deliver business results

• Analyse, recommend and lead the implementation of improvement initiatives

• Keep abreast with the latest trends and changes with respect to B2B and B2C marketing strategies

Do I Need Experience?

• You absolutely need to have some sort of successful sales experience. This is a job that can turn into a high-level, executive role if you crush it.

Our Requirements

• 10+ years experience leading marketing teams with a proven track record growing E-commerce or related technology companies.

• Hands-on experience with Digital Marketing tools such as Woo-commerce, Shopify, Google Analytics,

• Google AdWords, Mix panel, Mailchimp, etc.

• Excellent eye for brand details including final review of design, copy, positioning, etc.

• Building teams, creating and managing processes to all aspects of marketing

• Plan, implement and manage all aspects of the marketing strategy

• Define and manage KPIs for the marketing function

• Keep the marketing budget in check and hitting agreed ROAS goals

• Use data and reports to make evidence-based decisions

• Stay up to date with the latest best practices in digital marketing and growth strategies