E-commerce Director Growth Marketing / Demand Generation Manager
What will I actually be doing?
We are looking for people that would be EXCITED and have had experience doing the following:
Role and Responsibilities:
Lead and implement a range of growth, lead and demand generation initiatives with a strong focus on data analysis and systemic A/B testing
Develop and manage a roadmap of growth marketing experiments, establish initiative standard operating procedures to execute against and manage a team to follow.
Establish, lead and collaborate with channel-specific marketing teammates and vendors (blogging, email, social media, etc.) to identify areas for growth
Test and optimize marketing tactics for customer acquisition (e.g. PPC, SEO, PR, partner, etc) and conversion rate optimization
Partner with the Product Team to define user onboarding journeys, and increase acquisition, retention and referrals across all funnel stages
Drive SEO and Content strategy, working alongside writing team, to improve organic search traffic
Translate ideas to actionable items that deliver business results
Analyze, recommend and lead the implementation of improvement initiatives
Keep abreast with the latest trends and changes with respect to B2B and e-commerce growth marketing strategies
Enjoy learning about health, performance and longevity and teaching others about it.
Required Skills and Experiences:
3+ years of marketing work experience with a background in e-commerce lead generation, demand generation, customer acquisition and retention using creative and data driven approaches
3+ years of experience in growth marketing and scaling tech companies, ideally with experience in a fast growing successful e-commerce company.
A deep understanding of growth funnels and how to optimize at each stage with experience systematic A/B testing, CAC:LTV, ROAS, MQL, forecasting, google analytics, etc.
3 years of experience in lead and demand generation. Including inbound and outbound marketing initiatives e.g. content marketing, SEO, Email, Paid, PR, etc. Proven marketing work experience - You must show links to your previous work.
Basic coding experience, in order to prioritize needs with product team and understand the lift of various initiatives (you won’t be coding, but should be comfortable making quick edits to landing pages through CMS platforms)
Professional writing skills are essential. You must be able to consistently match our brand's voice and deliver professional and engaging copy writing.
Very high attention to detail to uphold writing and design against our brand standards.
Thrives in a high-growth startup, managing a team, working cross functionally, and wearing multiple hats, is adaptable, versatile, and detail-oriented
Serve as a true marketing subject matter expert
You have a heart for meaningful impact and believe you can make a difference
A team player — we believe no job is too big or too small for any one of us!
Team leader, with experience managing teams, coaching employees through growth plans, and moving a team toward achieving goals and objectives
Take ownership, pride, and aggressive attitude to growing the company and being a high achieving team member. We only want A-Players
Bonus skills/experience:
Industrial, Oil & Gas, Chemical, Manufacturing marketing experience
Safety, maintenance, industrial technology or product experience
Bachelor's degree in marketing/communications or related
