We are seeking a highly skilled Google Ads Expert to join our dynamic marketing team. The ideal candidate will have extensive experience in planning, executing, and optimizing Google Ads campaigns across various industries. You will play a key role in driving traffic, increasing conversions, and maximizing ROI through strategic campaign management and creative advertising solutions.
Campaign Management: Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and Video).
Keyword Research: Conduct in-depth keyword research to identify opportunities and optimize targeting.
Performance Tracking: Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to ensure alignment with business objectives.
Ad Optimization: A/B test ad copy, creatives, and landing pages to improve click-through rates and conversion rates.
Budget Management: Allocate and manage campaign budgets effectively to maximize ROI.
Competitor Analysis: Perform market and competitor analysis to identify trends and opportunities.
Reporting: Generate detailed performance reports and provide actionable insights to stakeholders.
Collaboration: Work closely with the marketing team, designers, and developers to align campaigns with broader marketing strategies.
Staying Updated: Keep up-to-date with the latest Google Ads features, trends, and best practices.
Experience: Proven track record of managing Google Ads campaigns with measurable results (3+ years preferred).
Certifications: Google Ads Certification (Search, Display, Shopping, or Video) is a plus.
Proficiency in Google Ads Manager and Google Analytics.
Strong analytical and data interpretation skills.
Expertise in keyword research tools (e.g., SEMrush, Ahrefs, or Google Keyword Planner).
Excellent written and verbal communication skills.
Preferred: Experience with conversion rate optimization (CRO) and landing page development.