At Sabai Thai Spa, we are dedicated to helping people prioritize their well-being through exceptional spa experiences. As we continue to grow, we are looking for an SEO & SEM Specialist to enhance our brand’s digital presence, drive targeted traffic, and optimize both paid and organic marketing efforts.
Search Engine Optimization (SEO)
Develop and implement SEO strategies to increase organic visibility and rankings.
Conduct keyword research and optimize website content, blog posts, and landing pages.
Use tools like Semrush, Google Search Console, and Google Analytics to track performance and identify opportunities.
Optimize technical SEO, including site speed, mobile-friendliness, and schema markup.
Monitor and improve backlink profiles and domain authority.
Create reports with actionable insights
Search Engine Marketing (SEM) & Paid Ads
Plan, execute, and optimize Google Ads and Meta (Facebook & Instagram) Ads campaigns, including but not limited to search, display, retargeting, and performance-based campaigns
Perform A/B testing on ad creatives, copy, and landing pages to improve conversion rates.
Conduct keyword bidding strategies and audience targeting to maximize ROI.
Monitor and adjust budgets to ensure efficient ad spend.
Analyze campaign performance and create reports with actionable insights. Creative & Collaboration
Use Canva to create creatives for SEM purposes.
Work closely with the marketing team and vendors to ensure SEM initiatives are effective, well-executed, and aligned with overall marketing goals.
Support website updates related to SEO and paid campaign optimizations.
2+ years of experience in SEO & SEM with a proven track record of driving results.
Proficient in Google Ads, Meta Ads Manager, Semrush, Google Analytics, and Google Search Console.
Strong understanding of on-page, off-page, and technical SEO best practices.
Experience in Canva to create visually appealing ad creatives.
Analytical mindset with the ability to interpret data and optimize campaigns.
Self-starter who can manage multiple projects and adapt to changing priorities.
Experience with email marketing and automation tools.
Knowledge of TikTok Ads.
Familiarity with wellness, beauty, or lifestyle brands.
Work in a fast-growing wellness brand
Flexible work environment with a supportive team.
Competitive salary
If you are a digital marketing expert with a passion for driving brand growth and enhancing franchise visibility, we invite you to apply! Sabai Thai Spa is committed to fostering an inclusive and diverse workplace and welcomes all qualified candidates to join our team. Salary range - $1,400-$1,700 per month