You’ll be the bridge between marketing strategy and the technology stack that supports it. Your job is to make sure we’re capturing, reporting, and using data effectively to drive real results. This role supports both internal marketing ops and client delivery.
Own the setup, maintenance, and optimization of CRMs like HubSpot and Salesforce
Set up and troubleshoot tracking via Google Tag Manager, GA4, Meta Conversion API, and Search Console
Manage integrations between CMSs, CRMs, and ad platforms
Run quality control on lead flows, attribution models, and marketing automations
Build reports that show performance across platforms
Advise on technical marketing decisions, especially around lead capture, event tracking, and performance visibility
Maintain light dev operations, including basic web hosting tasks and working knowledge of DNS, SSL, and site speed tools
Support clients running on WordPress and HubSpot CMS
3+ years in a marketing operations, marketing technology, or analytics role
Advanced knowledge of HubSpot and Salesforce
Hands-on experience with Google Analytics 4, Google Search Console, Google Tag Manager, and Meta Conversions API
Familiar with basic web hosting environments (e.g., cPanel, Cloudflare, Namecheap, GoDaddy)
Strong working knowledge of WordPress and HubSpot CMS
Can audit and set up conversion tracking across platforms
Understands how to document and maintain clean processes
Experience with lead scoring models or qualification workflows
Familiarity with Zapier, Make, or other integration tools
Previous agency experience or ability to juggle multiple priorities