Job boardUNIFIN, INC

Digital Strategy & Automation Manager

Work location: Philippines
Work arrangement: Remote
Salary: PHP 130,000 per month
Skills:
Email Marketing
Google Analytics 4
Attention to Detail (Textual)

As the Manager of Digital Strategy & Automation, you will:

  • Lead and manage our digital outreach strategy (email and SMS) to optimize engagement and collections performance.

  • Improve deliverability rates by implementing email/SMS best practices, monitoring blacklists, and resolving spam filter issues.

  • Design, implement, and optimize automation workflows within MailWiz, SendGrid, and Twilio for seamless digital communications.

  • Own content strategy develop high-converting email subject lines, SMS copy, and personalized messaging.

  • Analyze performance metrics (open rates, CTR, conversion rates) and continuously A/B test for improvement.

  • Manage compliance and regulatory adherence (TCPA, GDPR, CAN-SPAM) to ensure best practices.

  • Collaborate with IT and operations teams to integrate new tools and optimize campaign automation.

What We’re Looking For

  • 5+ years of experience in digital engagement, email/SMS marketing, or digital collections. Hands-on experience with email and SMS automation platforms (MailWiz, SendGrid, Twilio, Mobiz, or similar).

  • Expertise in deliverability best practices (SPF, DKIM, DMARC, IP warm-up, list hygiene).

  • Strong content and copywriting skills (writing high-converting subject lines and SMS messages).

  • Data-driven mindset—ability to analyze campaign performance and optimize results.

  • Familiarity with compliance regulations (TCPA, GDPR, CAN-SPAM).

  • Experience using Twig functions for dynamic email templates (a plus).

  • SQL and analytics knowledge (a plus for segmentation and performance tracking).

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This application includes an assessment as the first step