E-commerce manager job description template: Everything you need to include

E-commerce manager job description

Job Title: E-Commerce Manager

Location: [City, State/Remote]

Department: [Department Name]

Reports To: [Manager/Supervisor Title]

Job Type: [Full-Time/Part-Time/Contract]

Job Summary

About the Role

We are looking for a data-driven and strategic E-Commerce Manager to oversee and optimize our online sales channels. You will be responsible for managing e-commerce platforms, driving digital sales strategies, enhancing customer experience, and analyzing performance metrics to achieve business growth.

If you have a passion for digital marketing, online sales, and e-commerce operations, this is the perfect opportunity for you!

Responsibilities

• Develop and execute e-commerce strategies to drive online revenue and customer engagement.

• Manage and optimize online marketplaces and e-commerce platforms (e.g., Shopify, Magento, WooCommerce, Amazon, eBay).

• Analyze website traffic, conversion rates, and sales trends, using insights to improve performance.

• Collaborate with marketing teams to execute digital campaigns, SEO, PPC, and email marketing for e-commerce growth.

• Ensure seamless user experience (UX/UI) and website functionality, improving navigation, speed, and checkout processes.

• Monitor and manage inventory, pricing strategies, and promotions to maximize sales.

• Stay updated on e-commerce trends, competitor activities, and emerging technologies to keep the business ahead of the curve.

• Work with logistics and customer service teams to optimize order fulfillment and customer satisfaction.

Requirements

Soft Skills & Work Approach:

• Analytical and results-driven mindset with a passion for e-commerce.

• Strong problem-solving and strategic planning skills.

• Excellent communication and collaboration abilities.

• Ability to adapt to changing trends and fast-paced environments.

• Customer-centric approach, ensuring a seamless online shopping experience.

Technical & Industry Skills:

• Hands-on experience with e-commerce platforms (e.g., Shopify, Magento, BigCommerce, WooCommerce, Amazon Seller Central).

• Strong understanding of SEO, paid advertising (Google Ads, Facebook Ads), and conversion rate optimization (CRO).

• Knowledge of analytics tools (Google Analytics, Hotjar, SEMrush) to track performance and make data-driven decisions.

• Experience with inventory management, pricing strategies, and promotions for online sales.

• Familiarity with customer experience (CX), UX/UI best practices, and digital merchandising.

Preferred Education & Experience:

• Bachelor’s degree in Marketing, Business, E-Commerce, Digital Media, or a related field.

• X+ years of experience in e-commerce management, online sales, or digital marketing.

Why Join Us?

• Skills-Based Hiring: We assess candidates based on skills and performance, not just resumes.

• Growth-Oriented Role: Be at the forefront of e-commerce innovation and digital transformation.

• Inclusive & Collaborative Culture: We value diversity, transparency, and teamwork.

• Career Development: Opportunities for training, leadership growth, and career advancement in e-commerce.

If you are an e-commerce expert who thrives on scaling online businesses, apply today and help us drive digital success!

Application Instructions

To apply, please submit your resume, cover letter, and portfolio (if applicable) to [email/website link].

Deadline: [Insert Application Deadline]

[Company Name] is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Why this e-commerce manager job description template works 

This template has been created specifically to find an e-commerce manager with the perfect skillset for the role. It’s also been ordered in a particular way to help applicants understand quickly if the role is right for them.

Job details and summary

The job description starts with key information, such as location and job type, enabling candidates to determine from the get-go if the working arrangements are suitable for them.

The job summary then provides an overview of what is expected of the new e-commerce manager. For instance, our template focuses on managing platforms, driving sales, enhancing customer experience, and analyzing metrics as key competencies. Summarizing at this stage helps weed out applicants who aren’t a good match. 

Ensure you make the description specific to your company’s needs since an e-commerce manager’s role can vary from business to business. For example, we highlight the need for a customer-centric person.

Key responsibilities 

The key responsibilities follow the job overview to provide more details about what will be expected day-to-day. A list of bullet points allows applicants to scan for words like “online revenue,” “e-commerce platforms,” and “SEO” so they can easily make a mental note of what they align with. 

This clear layout is essential because of the varied scope of work required by an e-commerce manager. Everything from managing the online platform user experience to monitoring inventory is covered to ensure there are no surprises down the line.

Candidate requirements 

The candidate requirements have three sections, listed in order of importance. 

First, we have the soft skills and work approach. These are fundamental skills and attributes that are transferable and represent a candidate’s attitude towards work. Our template highlights being results-driven, analytical, and having excellent communication and problem-solving skills. 

A skills-first approach helps identify people who can succeed as your new e-commerce manager rather than just showcase an impressive resume. 

The next set of skills we highlight are technical and industry-specific. These include knowledge of e-commerce platforms, understanding SEO, paid ads, and how to interpret analytics tools.

Finally, we have “preferred” education and experience. The focus is on finding candidates with the right skillsets to succeed, so where they studied takes a back seat to the skills they can demonstrate.

Why join us? 

The previous sections have been all about describing who the right candidate is. This section is about explaining why you’re the right company. Our template puts value on an individual’s skills above all else, focusing on growth and digital innovation to encourage top talent to join this exciting venture. 

Pro tip: Remember, e-commerce is an extremely competitive market, so you must really sell your company to attract the best applicants. 

Application instructions

The final part of the template is essential for ensuring a smooth and error-free application process. Make it as fuss-free as possible to capture top talent for your open role.

Next steps: Attracting and assessing e-commerce manager candidates 

Your well-crafted and concise job description helps narrow your shortlist to candidates who think they’re a good fit for the job. Next, you must check if they have what it takes to succeed in the role. The best way to do this is through skills-based testing.

TestGorilla’s library of 400+ tests allows you to customize assessments to find exactly who you’re looking for. You can combine up to five individual tests into one evaluation to get a complete and unbiased review of your top candidates. 

Here are some recommended tests to zero in on the perfect e-commerce manager for your business. 

• E-commerce Skills test

• E-commerce Analytics test

• B2C Growth Marketing (E-commerce) test

• E-commerce Manager Merchandising test

• Critical Thinking test

• Customer Service test

• Problem Solving test

• Leadership & People Management test

• Communication Skills test

Combine these with our Culture Add test to ensure your next e-commerce manager has the skills to do the job and mesh with your company and team. 

You have to know that your new hire has the skills they say, and the best way to understand this is by assessing them. E-commerce is a competitive and fast-moving industry. Losing out on top talent can be extremely costly, so ensure you take a skills-based approach before committing to a new hire. 

Get started with TestGorilla today by requesting a free live demo or signing up for a free account.

FAQs

What does an e-commerce manager do?

An e-commerce manager oversees all aspects of a company’s online sales. They develop marketing and sales strategies, improve customer experience, and analyze buyer behavior. They also have to be on top of inventory and stock management, which means their role is diverse and demanding.

What is the job description of e-commerce?

The e-commerce industry has lots of different roles connected to it. The most important role is the e-commerce manager, who oversees each team member's work. Team members’ responsibilities vary from website design, customer service, SEO and paid ads to online payment processing.

How to become an e-commerce manager?

An e-commerce manager needs to have a diverse range of skills to succeed at the highest level. These include problem-solving, selling and persuasion, proactive independence and flexibility, and analytical thinking. All of these skills can be developed, and the top companies will test them before hiring anyone for this role.