How to hire a Facebook ads specialist

In addition to its relevance in our private lives, social media is invaluable in facilitating business globally. With 3.78 billion social-network users worldwide, it is safe to say that nearly half the global population uses social media platforms. 

As one of the most popular, Facebook recorded over 90 million small businesses active on its platform in 2019, with 15% of Americans using it for shopping. These numbers suggest that Facebook is a fantastic place to boost the sales of your products.

The reach of your online advertising is an important driving force for your company’s success.

For this reason, you might want to consider hiring a Facebook ads specialist to boost your business’s ad quality, persuasiveness, and efficiency at achieving profitability. These specialists enable your ads to reach their target market effectively.

This article therefore discusses how to hire a Facebook ads specialist, their essential skills, and effective ways to test these skills such as TestGorilla’s Facebook Advertising test. Without further ado, let’s begin.

What do Facebook ads specialists do?

Facebook ads specialists are digital marketers who apply their understanding of Facebook’s algorithm to create and implement a company’s ad strategy. They manipulate the algorithm to get ads to a business’s target market. 

Facebook ads experts do the following: 

• Raise brand awareness: These experts use multiple marketing strategies to increase your brand’s awareness and optimize your resources. They also join your marketing team to ensure your brand is consistent.

• Increase your customers: They convert leads to sales while devising ways to turn these new sales into consistent customers. This provides a better return on investment. 

• Analyze your current strategy: They determine the effectiveness of your current Facebook ad strategy if your business has one. They may make adjustments or implement new strategies they believe would work better.

• Evaluate advertising progress: They optimize ad placements, analyze the ad performance, and discontinue any underperforming ads.

• Create advertising tools: They create lead generation forms and new audience tests to study your target market and how to cater to it. 

How much does a Facebook ad specialist cost?

An average Facebook ad specialist costs $52,613.

However, this can vary depending on certain factors, including the consultant’s experience, the complexity of the project, the budget involved in the project, and your expected ROI from the specialist. 

But their salary shouldn’t stop you from hiring one because you can lose a lot of money to failed campaigns – especially if they don’t satisfy Facebook’s advertising policies. As a result, Facebook ads specialists are invaluable in the long run.

What skills should you look for in a Facebook ads specialist?

Certain skills are essential for a good Facebook ads specialist. You should look out for the following skills to ensure the success of your business’ ads.

1. Numeracy skills

Facebook ad specialists should be able to review and interpret numerical data to give their marketing colleagues the necessary insights into a campaign’s effectiveness. 

They use these skills to show the success rates of their advertising efforts to concerned stakeholders. Numeracy skills are valuable for these digital-marketing professionals as the data also helps to guide decision making.

2. Ad copywriter experience

Larger companies typically have a range of designated copywriters, but small businesses may not have that luxury. Therefore, if you have a small business, you might need to look for a specialist who can handle your content creation. 

Lead generation and successful call-to-actions require the creation of quality content.

3. Conversion Rate Optimization (CRO) landing page knowledge

This practice involves improving your conversion rates by refining your company’s landing pages. A good professional can make the landing page more user-friendly, visually appealing, and easy to navigate.

4. Audience targeting knowledge

Facebook ads experts must be adept at focusing the advertising content on your company’s target market. They should understand what section or class of Facebook users the business’s product appeals to most.

These experts also know the types of content that connect with particular users, leading to high-quality leads and market strategies that focus on a specific demographic.

Steps to hiring a Facebook ad specialist

Hiring workers for your small business is one thing, but hiring competent employees is another.

The following is a detailed process on the steps you can take to find an effective Facebook ads specialist.

1. Identify your needs

First, determine the scope of your ad campaign, how much time you need the experts to put in, and the goals you want them to achieve. These objectives could vary from getting new traffic to generating leads within a period.

2. Determine your requirements

Consider the general requirements and the technical skills you want from your ad specialist. Their knowledge, relevant skills, and proficiency with specific digital tools like ShortStack and Agorapulse should be your main concern.   

3. Publish your opening

Publish the job listing on your website if you have one, and also consider using job boards like Indeed, Upwork, and Fiverr. You have a higher chance of receiving more applications as your job advert will get more visibility. 

4. Administer a pre-employment test

A pre-employment test is a great way to assess your candidates solely on their Facebook ads specialist skills without needing to see their resume. It helps to identify a smaller number of suitable applicants to proceed to the interview stage and makes the process easier and bias-free.

5. Conduct your interview

After the test, you can interview the strongest candidates to decide which would best fit your company. Check out our step-by-step guide to conducting an interview.

Find the right Facebook ads specialist with skills testing

Pre-employment testing is an efficient and standardized way of collecting information and determining the skills of each applicant. Evaluating the specific skills of Facebook ads specialists that your company needs is the most effective solution to a stressful hiring process. 

With all that in mind, TestGorilla’s test library is the best tool for the job. We’ve developed an effective assessment tool that helps you determine the skill level, evaluate the value add to your company, and hire without bias.

Sign up today with TestGorilla and make your recruitment process effortless, efficient and bias-free.