Introducing TestGorilla's new look and feel

As you may have noticed (the pink is fairly hard to ignore), TestGorilla has a new look!

Join us in welcoming our bright, bold new brand into the world – and keep reading to discover exactly why, and how, we landed here.

Why rebrand?

Our old brand served us well – a trusty ship that carried us through the choppy, unchartered waters that we faced as a startup. Now, we’re almost 4 years old. We have over 10,000 customers, over 400 tests, and an incredibly talented team of over 160 people. Together, we’re taking it to the next level. And to do that, we need a rocket ship.

Why we’re here

At TestGorilla, we want to change the world. Our mission is to place 1 billion people in dream jobs with skills-based hiring; to revolutionize the way we recruit so that everyone has a chance to shine and shoot for the stars. 

Unfortunately, you can’t catapult very far with a resume – especially if that resume doesn’t list impressive work experience or prestigious university names. Our product changes that. It gives employers the tools to prioritize skills-based data, meaning candidates who have the right skills stand out, regardless of their background, education, or experience. It puts opportunity in everybody’s hands.

What this represents is a bold interruption of the status quo, and we decided that it’s time we had a brand that reflects this. Read on to get to know TestGorilla's bold new identity.

Get to know our new brand

So how do you go about building a brand that communicates the power of skills-based talent discovery and hiring? How do you let people know that you’re committed to a revolution? 

Our pink

First, we knew we needed a bold color. Something that stands out and can’t be ignored. With the dawn of a new way to hire comes something just as disruptive: our bold, provocative pink.

Can’t look away? Good! When people see this color, we want them to know we’re here to shake things up in style.

Our message

The change we want to see and create is this: A movement away from education- and experience-based hiring, and towards data-driven, skills-based hiring. It’s summarized in our key message, which you’ll start seeing more of: AN END TO PAPER THIN HIRING.

An end to paper-thin hiring means an end to unfair, superficial hiring practices that see pieces of paper rather than people who are bursting with life and skills, and are ready to prove it. It means substance, and it means everyone has opportunity in their hands.

Our logo: Icon and wordmark

Our new logo consists of our icon and wordmark together. 

Though our name remains the same, our icon has changed. You’ll see it appearing in both black and pink, but the main difference is this: it’s smiling.

We’ve changed it to be more expressive, and to reflect the core of our brand’s personality – it is positive, driven, and just. This gorilla knows that hiring is broken, but it doesn’t dwell on the past. It believes in the power of just hiring practices, and has the drive and ambition to make them a reality.

Our people

We want to build a world where hiring means looking beyond two-dimensional resumes. People, in all their dimensions, take center stage, and our art direction reflects that. You and your potential are what matters, not your background or qualifications; and so the people on our website are always pulled out from their backgrounds.

Our illustrations

Just as we acknowledge that people matter more than anything, we know that nobody is perfect. To reflect this, all of our icons carry imperfections: just like us, none of them are flawless.

Our typography

If we’re going to change our industry, we need a typeface that stands out. We’ve chosen Modern Gothic because it’s bold and bursting with character but also simple and straightforward. We use capitals in some of our headings, just to make our message to the world that little bit louder.

We’re feeling brand new – and ready to end paper-thin hiring

We’ve always known what we’re up against. Paper-thin, resume-based hiring practices that lead to recruitment guesswork and biased assumptions. Practices that can’t or won’t look more deeply for capability. 

That’s why we’ve created a brand with a fighting spirit; a balance of fierceness, optimism, and humanity. You’ll see it in what we stand for, how we look, and what we say. We’re feeling brand new – and ready to end paper-thin hiring.

Ready to join the hiring revolution? Try TestGorilla for free or book a demo with us to bin paper-thin hiring processes in your organization.