Marketing assistant job description template: Everything you need to include

A skilled marketing assistant is a huge asset to any business. Their work is invaluable as it allows senior marketing team members to spend their time on strategic planning.

Unfortunately, many employers learn that hiring the right person can be a real headache. This is often the result of having a subpar job description that omits the diverse skill set and variety of attributes needed to excel in the role.

But don’t worry! We’ve got you covered. This marketing assistant job description template includes the key tasks, daily responsibilities, and skills for successful talent discovery. Plus, we explain how each section of this marketing assistant template works and the best way to assess your candidates.

Marketing assistant job description template

Job Title: Marketing Assistant

Location: [Insert Location]

Reports To: Marketing Manager

Job Type: [Full-time/Part-time/Contract]

About Us

[Company Name] is a dynamic company focused on [briefly describe what the company does, e.g., innovative marketing solutions]. Our mission is to [insert mission statement, e.g., "transform the digital landscape"]. We pride ourselves on a culture of [core values, e.g., creativity, collaboration, and excellence], fostering an environment that encourages professional growth. With a reputation for [unique aspects, e.g., award-winning campaigns], we are dedicated to empowering our team to drive the future of [industry or field].

Job Overview

We are looking for a creative and detail-oriented Marketing Assistant to join our team. The ideal candidate will assist in the execution of our marketing strategy, helping to increase brand awareness, drive customer engagement, and support the overall growth of the company. This role is an excellent opportunity for someone looking to start or grow their career in marketing, offering hands-on experience with various aspects of marketing campaigns and strategies.

Key Responsibilities

• Assist in planning and executing marketing campaigns across multiple channels, including social media, email, and content marketing.

• Coordinate with the design team to create compelling marketing materials such as brochures, flyers, and social media graphics.

• Conduct market research to identify trends and insights, helping to inform marketing strategies.

• Monitor and report on the effectiveness of marketing campaigns, using analytics to make data-driven decisions.

• Maintain and update the company’s website and social media platforms, ensuring content is up-to-date and engaging.

• Support the organization of promotional events, trade shows, and other marketing activities.

• Assist with creating and distributing email marketing campaigns and newsletters.

• Collaborate with the sales team to develop lead-generation strategies and nurture potential customers through the sales funnel.

• Help maintain the marketing database, ensuring data accuracy and segmentation for targeted campaigns.

• Provide administrative support to the marketing team, including scheduling meetings, coordinating tasks, and managing marketing materials inventory.

Skills

• Strong written and verbal communication skills.

• Proficiency in Microsoft Office Suite and familiarity with marketing software tools (e.g., CRM, email marketing platforms, social media management tools).

• Basic understanding of digital marketing principles, including SEO, content marketing, and social media.

• Strong organizational skills and attention to detail.

• Ability to work both independently and collaboratively in a fast-paced environment.

• Creative thinking and problem-solving skills.

Preferred Experience and Education

• Previous experience in marketing or a related role. 

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience with graphic design software (e.g., Adobe Creative Suite).

• Knowledge of web analytics tools (e.g., Google Analytics) and basic HTML.

• Familiarity with content management systems (CMS) like WordPress.

Benefits

[List of benefits of working with your company, such as health insurance, paid leave, professional development opportunities, a collaborative and dynamic work environment that values creativity and innovation, etc.]

Application Instructions

If you are passionate about marketing and eager to contribute to a growing company, we would love to hear from you. Please submit your application materials [such as a cover letter and resume] to [email address] by [application deadline]. 

Why this marketing assistant job description template works

We’ve carefully designed this job description template to focus on the key skills of great marketing assistants.

Including “Reports To” with “Job Title,” “Location,” and “Job Type” clarifies the position's hierarchy and identifies the direct supervisor.

The “About Us” section provides crucial information for marketing assistant candidates. Will they be working for a marketing company or the marketing department of an organization in another industry? The mission statement and core values are equally important, calling out to candidates who align with the company’s goals and culture.

Marketing assistants’ duties vary widely – from administrative tasks to applying niche marketing skills. Presenting prospective candidates with these details at this stage isn’t necessary. Instead, the “Job Overview” focuses on the overall nature of the role. Candidates who are intrigued by this will continue reading on to “Key Responsibilities” to discover the role specifics.

Providing a clear and concise list of the day-to-day responsibilities makes the scope and expectations clear from the get-go. 

Placing “Skills” before experience and education shows the prioritization of ability over academic background when hiring. This skills-first approach is the perfect match for filling marketing assistant roles because:

• Marketing is a multifaceted field that draws on numerous talents, many of which can’t be learned in the classroom.

• In the early stages of a marketing career, strong communication skills, creative thinking, and a solid work ethic outweigh academic record by far. 

• Marketing is a fast-evolving industry, so a marketing degree isn’t always a reliable measure of candidates’ potential.

• Practical, real-world experience is a much better indicator of digital marketing skills than theoretical knowledge.

Removing the degree requirement is an effective way to bring in new talent. By listing experience and education as “Preferred Experience and Education,” you can attract skilled marketing assistant candidates regardless of their formal qualifications or degrees.

The “Benefits” section highlights the perks of the package, like professional development opportunities. Finally, the “Application Instructions” inform candidates how to proceed.

Next steps: Attracting and assessing marketing assistant candidates

Once you’ve crafted your marketing assistant job description, you can start posting it on online job boards. But no matter how specific you are, posting a job description can be like casting a wide net. Hiring professionals often receive an overwhelming number of applications, particularly for sought-after early-career positions like marketing assistant.

The most effective way to sift through incoming applications and separate high-quality candidates from those who don't quite fit the bill is to adopt a skills-based hiring approach.

TestGorilla’s talent discovery platform enables you to do this quickly, accurately, and at scale. Our library of 400+ customizable tests are backed by science and eliminate unconscious bias. You can combine up to five tests to create a custom assessment that evaluates marketing assistant candidates on all aspects of your position, no matter how niche.

Here are our test recommendations for finding a phenomenal marketing assistant:

Role-specific

• Branding Strategy test

• Market Analysis test

• Marketing Analytics test

• HubSpot CRM test

• Salesforce CRM test

Soft skills and cognitive abilities

• Communication Skills test

• Problem Solving test

• Time Management test

Personality and culture

• DISC Personality test

• Motivation test

• Culture Add test

Skills assessments help to build a complete picture of your marketing assistant applicants’ real-life capabilities. The deeper insights you’ll get from assessing candidates this way will ensure you make informed hiring decisions and employ the right person for your team.

Sign up for a free TestGorilla account or schedule a free live demo today!

FAQs

Need a bit more information about this role? Here are our answers to some frequently asked questions. 

What skills do you need to be a marketing assistant?

A marketing assistant needs a varied arsenal of hard and soft skills. Communication skills are vital in marketing to effectively convey messages and build relationships. Creativity is important, but it must be balanced with analytical skills and the ability to use industry software. Time management is key for juggling multiple responsibilities and ensuring deadlines are met.

What does a marketing assistant do daily?

Marketing assistants’ daily responsibilities include a range of tasks that support marketing teams and senior employees. Their work includes market research, creating marketing materials, managing social media accounts, and monitoring active campaigns.

Is marketing assistant an entry-level job?

Marketing assistant is typically an entry-level position that doesn’t require much or any prior experience. It’s largely a learn-on-the-job role that’s popular with individuals wanting to develop marketing skills and advance to higher-level positions, like marketing coordinator.