Marketing coordinator job description template: Everything you need to include

A marketing coordinator’s responsibilities are so varied – and the marketing field is always changing. This makes crafting a marketing coordinator job description really challenging – how can you capture all the role’s responsibilities, the skills and qualifications of your ideal candidate, plus the dynamic nature of the role? 

To help you find the right talent, we've designed a detailed job description template you can tweak to fit your needs. We also detail how you can use a skills-based hiring method to spot the most capable candidates.

Marketing coordinator job description template

• Job Title: Marketing Coordinator

• Location: [Insert Location]

• Reports To: Marketing Manager

• Job Type: [Full-time/Part-time/Contract]

About Us

[Company Name] is a [brief description of the company, e.g., innovative tech firm, fast-growing consumer brand, etc.], dedicated to [state mission, e.g., “creating impactful solutions that drive brand awareness and customer engagement”]. We embrace a culture of [core values such as creativity, collaboration, and results-driven strategies], making our workplace one that encourages professional growth. Recognized for our [unique strengths, e.g., dynamic campaigns, customer-centered approach], we are committed to excellence in the [industry or sector].

Job Overview

We are seeking a highly organized and creative Marketing Coordinator to support our marketing initiatives and help drive brand growth. The ideal candidate will assist in planning, executing, and tracking marketing campaigns and events, with a proactive approach to optimizing processes and engaging our audience. This role is ideal for someone who’s passionate about marketing, has a knack for detail, and thrives in a fast-paced environment.

Key Responsibilities

• Support the Marketing Manager in executing and tracking multi-channel marketing campaigns, including email, social media, content, and digital advertising.

• Coordinate marketing collateral, including brochures, presentations, and sales materials, to ensure brand consistency across platforms.

• Assist in content creation for various channels, including blog posts, email newsletters, social media posts, and website updates.

• Monitor and analyze campaign performance metrics, preparing reports to inform future marketing strategies.

• Coordinate marketing events, such as trade shows, webinars, and conferences, including vendor communication, logistics, and promotional materials.

• Manage the company’s social media accounts, scheduling posts, and engaging with followers to build brand awareness.

• Maintain and organize the marketing department’s digital assets and resources, including images, templates, and project files.

• Conduct market research to identify trends, competitor strategies, and opportunities for growth.

• Help manage relationships with vendors, agencies, and partners to support marketing activities.

• Collaborate with cross-functional teams, such as sales and design, to align marketing materials and strategies with business objectives.

• Stay current on industry trends and marketing best practices, providing insights to the marketing team for continuous improvement.

Skills

• Strong understanding of marketing fundamentals, with experience in digital marketing and social media strategies.

• Proficiency in marketing software and tools, including CRM systems (e.g., Salesforce, HubSpot), email marketing platforms (e.g., Mailchimp), and social media management tools (e.g., Hootsuite).

• Basic design skills and familiarity with graphic design tools such as Adobe Creative Suite or Canva.

• Excellent written and verbal communication skills for content creation and team collaboration.

• Analytical mindset with the ability to interpret data and generate actionable insights.

• Strong organizational and project management skills, with an eye for detail and the ability to manage multiple projects simultaneously.

• Knowledge of SEO, SEM, and Google Analytics is a plus.

• Creative thinker with a proactive approach to identifying marketing opportunities and problem-solving.

• Ability to work effectively both independently and as part of a team in a dynamic environment.

Preferred Experience and Education

• Previous experience in marketing, communications, or a related field, ideally with experience coordinating marketing campaigns or events.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Familiarity with marketing strategies and best practices across various channels, including digital, social, and traditional marketing.

• Experience with content management systems (CMS), such as WordPress, is advantageous.

• Industry certifications in digital marketing, social media, or analytics (e.g., Google Analytics certification) are a plus.

Benefits

[List the benefits of joining your company, such as health coverage, paid time off, opportunities for professional development, a collaborative work environment, flexible working hours, etc. If you offer perks that will especially appeal to marketing coordinators – like creative freedom or marketing software stipends – name them.]

Application Instructions

If you’re passionate about marketing and eager to make an impact in a growing company, we’d love to hear from you. Please send your [application materials, e.g., any relevant portfolio or samples] to [email address] by [application deadline].

Why this marketing coordinator job description template works

This template clearly outlines what the marketing coordinator job involves, focusing on important responsibilities, necessary skills, and the kind of experience that’s helpful. It’s designed to pull in the right candidates – and help you hire a skilled marketing coordinator who knows what to expect from the gig.

Our About Us section kicks off with our company's culture and marketing wins, attracting candidates who dig brands with a solid online game and the space to be creative. Customize this section with your company’s details to enable job seekers get a real feel for your company atmosphere and mission, which is key in drawing in folks who vibe with what you're about.

Next, the Job Overview section gives a quick look at what the role entails, including what an average day might look like, what the goals are, and who the ideal candidate is. Ours will pique the interest of candidates who can picture themselves using their “knack for detail” to “track marketing campaigns.”

In the "Key Responsibilities" section, we mix creative with analytical tasks. We cover everything from managing social media and creating content to analyzing data and more, showing candidates they'll get to use a broad set of skills and work with various marketing teams. This is perfect for those looking for diverse and engaging work.

By placing the "Skills" section before requirements about experience and education, we're telling candidates we value practical marketing skills and current know-how over years of experience or specific degrees. We focus on essential tech skills like CRM, social media, and design tools – plus key personal skills like communication and organization. This makes it easy for candidates to see if they’re a good fit.

Tariq El Yassouri, Group Director at Suzuki, highlights the importance of both hard and soft skills for marketing coordinators, saying:  Successful marketing coordinators are self starter marketers and equally good team players; [in] addition to their technical skills (SEO,SEM, ROAS …), they certainly need key soft skills such as interpersonal communication and projects management.

This is why we include soft skills like creative thinking and teamwork. We highlight adaptability to draw in marketing coordinators capable of evolving with the field. 

The Preferred Experience and Education attracts ideal candidates who are ready to jump right in. That said, the word “preferred” communicates that we're also open to those who might not tick every box but still show great potential.

The Benefits section, though last, is crucial. Marketing coordinators often have a few offers to choose from, so we recommend highlighting unique perks – like creative freedom – to snag the best talent. 

Next steps: Attracting and assessing marketing coordinator candidates

After crafting your marketing coordinator job description, post the job on popular and niche job boards, your company website, and social media. 

Once applications start pouring in, you must evaluate your applicants’ marketing skills using a skills-based hiring approach. But how? 

Talent assessments help make the initial screening process more objective and efficient. With our platform, you can combine five (or fewer) tests to create a marketing coordinator assessment to use on all your applicants.

Our test library includes various tests for marketing roles. These include:

• Market Analysis test

• Branding Strategy test

• Communication Skills test

• DISC Personality test

• HubSpot CRM test

• Salesforce CRM test

Other tests include:

• Problem Solving test

• Time Management test

• Motivation test

• Culture Add test

Not seeing a test you want? Search our test library. We have tons of other tests you might find useful – including tests on Instagram marketing, affiliate marketing, and more.

Our system scores your applicants for you so you can quickly and accurately pinpoint the most qualified candidates to move forward to the interview stage. There, you can use our marketing coordinator interview questions.

To learn more about TestGorilla, sign up for an account! All customers – including free plan customers – can post remote jobs on our job board. 

FAQs

What is a marketing coordinator also known as?

A marketing coordinator is also known as a MarCom Coordinator (marketing communications), marketing assistant, or marketing specialist.

What is the scope of a marketing coordinator?

A marketing coordinator manages campaigns, social media, and events. They also analyze trends and help keep brands consistent. Plus, they develop promotional materials and collaborate across departments and with external partners to enhance a company’s market presence and communication strategies.

Is a marketing coordinator an entry-level position?

Yes. This position serves as a starting role for individuals entering the marketing field, providing them with the opportunity to learn various aspects of marketing operations and contribute to different projects under the guidance of more experienced professionals.

What is the next role after marketing coordinator?

After serving as marketing coordinators, individuals often advance to roles like marketing manager, product marketing manager, brand manager, or even marketing director. Alternatively, some might become regional marketing managers, business owners, or general managers.