Deutsch English Español Français Nederlands Português

home tests Role specific skills

Branding Strategy

Branding Strategy test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Branding Strategy test

This Branding Strategy skills test evaluates candidates’ ability to define, position, manage, and develop a brand. This online screening test will help you identify brand marketers who have the strategic skills to develop and grow your brand.

Covered skills

Brand positioning
Brand identity
Brand management
Brand advertising

Use the Branding Strategy test to hire

Brand managers, brand strategists, brand marketing managers, directors of brand marketing, heads of brand and all marketing roles where branding strategy is important.

Preview questions

graphic image for role specific skills tests

About the Branding Strategy test

A strong brand helps your company differentiate itself from its competitors and build customer loyalty. An effective brand leader will help you define who you are as a business and develop strategies to move your brand forward.

This Branding Strategy online test evaluates candidates’ ability to define brand identity, establish brand positioning, and grow your brand’s impact through effective brand management and brand advertising. It assesses candidates’ knowledge of visual identity, research, messaging, and the rebranding process.

The skills-based Branding Strategy assessment will help you identify strategic brand marketers who grasp the key components of building a strong and healthy brand that will set your business up for long-term success. Candidates who perform well on this Branding Strategy skills test will be able to drive and measure your brand’s progress toward your company’s brand ambitions.

Photo of the subject matter expert for this test

The test is made by a subject-matter expert

Craig B.

Craig is a marketing and branding strategy consultant whose advice has helped startups, mid-market companies, and global corporations grow profitably. He is a specialist in brand positioning and messaging and has worked for some well-known companies.

Now, Craig focuses on helping cause-focused businesses and non-profits to achieve their goals by creating world-class marketing plans and putting them into practice.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

What our customers are saying

TestGorilla helps me to assess engineers rapidly. Creating assessments for different positions is easy due to pre-existing templates. You can create an assessment in less than 2 minutes. The interface is intuitive and it’s easy to visualize results per assessment.

Review from

David Felipe C.

VP of engineering, mid-market (51-1000 FTE)

Any tool can have functions—bells and whistles. Not every tool comes armed with staff passionate about making the user experience positive.

The TestGorilla team only offers useful insights to user challenges, they engage in conversation.

For instance, I recently asked a question about a Python test I intended to implement. Instead of receiving “oh, that test would work perfectly for your solution,” or, “at this time we’re thinking about implementing a solution that may or may not…” I received a direct and straightforward answer with additional thoughts to help shape the solution.

I hope that TestGorilla realizes the value proposition in their work is not only the platform but the type of support that’s provided.

For a bit of context—I am a diversity recruiter trying to create a platform that removes bias from the hiring process and encourages the discovery of new and unseen talent.

Review from

High quality assessments

David B.

Chief Talent Connector, small business (50 or fewer FTE)

Use TestGorilla to hire the best faster, easier and bias-free

Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.

Learn how each candidate performs on the job using our library of 400+ scientifically validated tests.

Test candidates for job-specific skills like coding or digital marketing, as well as general skills like critical thinking. Our unique personality and culture tests allow you to get to know your applicants as real people – not just pieces of paper.

Watch what TestGorilla can do for you

Create high-quality assessments, fast

Building assessments is a breeze with TestGorilla. Get started with these simple steps.

Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

You can customize your assessments further by adding your company logo, color theme, and more. Build the assessment that works for you.

View a sample report

The Branding Strategy test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

Download sample report

FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Related tests

New test

Salesforce for BDRs

This Salesforce for BDRs test evaluates a candidate’s ability to use Salesforce effectively as part of a Sales team. This screening test will help you hire BDRs who can leverage Salesforce to manage their workload and contribute to sales team goals.

10 min

New test

Six Sigma

This test evaluates a candidate’s problem-solving ability and applied knowledge of Six Sigma concepts, including Lean. This screening test will help you hire experts who can drive high-impact improvement initiatives and solve complex business challenges.

10 min

Accounts Payable

This test evaluates candidates’ skills in identifying, recording, and managing accounts payable. The test helps you identify accountants that have the required skills to deal with accounting matters related to accounts payable.

10 min

Data Science

This Data Science test assesses candidates’ skills in core data science topics such as statistics, machine learning, neural networks, and deep learning. The test is designed to help you identify entry and mid-level data scientists.

10 min

Brand Management

This Brand Management test assesses a candidate’s ability to manage brands, understand target audiences, conduct research, create marketing campaigns, and position brands in crowded markets, helping you hire managers who build long-term brand loyalty.

10 min

Software Engineer

This Software Engineer test evaluates candidates’ knowledge of the basic principles and topics of software engineering. The test helps you identify candidates who can approach problems using “software engineer thinking” to find the best solution possible.

10 min

Scrum Master

This Scrum Master test evaluates candidates’ knowledge of the Scrum Framework and their ability to apply it in real situations active as the Scrum Master. This test will help you identify candidates with practical experience in Scrum practices.

10 min

Salesforce CRM

The Salesforce Customer Relationship Management (CRM) test evaluates candidates’ familiarity with the basic concepts and standard functionality of Salesforce CRM. This test will help you hire candidates who have experience using Salesforce in their roles.

10 min

Artificial Intelligence

This Artificial Intelligence (AI) test evaluates candidates’ grasp of core AI concepts and their ability to solve situational AI tasks. This screening test will help you identify candidates capable of tackling a variety of business challenges using AI.

10 min

DevOps

The DevOps test assesses candidates’ knowledge of DevOps concepts and practices and whether they can apply that knowledge to improve infrastructure, achieve faster time to market, and lower failure rates of new releases.

10 min