Email Marketing test
Summary of the Email Marketing test
The Email Marketing skills test evaluates candidates’ understanding of and ability to plan, execute, analyze, and optimize an email marketing campaign. The pre-employment test helps you identify candidates with overall comprehension of best practices and practical experience.
Covered skills
Email marketing basics
Strategy creation
Campaign implementation
Email marketing analytics
Use the Email Marketing test to hire
Email marketing managers, online marketers, growth marketers, marketing managers, and other roles that require email marketing skills.
About the Email Marketing test
Email marketing plays a crucial role in building strong, lasting, meaningful, and profitable relationships between your brand and your current and prospective customers. More than a medium to delivery (sales) messages, email marketing is one of the most direct ways you can engage with your subscribers, deliver value, and build rapport with your audience.
This Email Marketing test assesses candidates' skills in email marketing basics and their skill in creating email marketing strategies based on business goals. It also evaluates their skills in implementing campaigns successfully and working with analytics to understand results and fine-tune their plans.
Candidates who perform well on this test have experience with managing email marketing campaigns and understand how and when to communicate with an audience. They can utilize A/B testing to improve results and analyze data to decide how to run campaigns. They also have a strong grasp of the role of branding in email marketing communications and understand how to utilize tone, graphics, colors, and other elements to keep your company communications on brand.
The test is made by a subject-matter expert
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation.Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.
Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
Sarah S.
As the founder of the remote digital marketing agency J+S Digital Group, Sarah brings more than eight years of first-hand knowledge into every service she provides—from email marketing to web design to data analytics.
Having worked with businesses across the US in a variety of industries, Sarah knows what it takes to resonate with any audience.In addition to having lived all over the US (but currently in Ohio) Sarah has also traveled across Africa, Central America, and Europe.
Reliability: Cronbach’s alpha coefficient = .62
Face validity: Candidates rated this test as accurately measuring their skills (average score of 3.97 out of 5.00).
Criterion-related validity: Candidates with higher scores on this test received higher average ratings from the hiring team during the selection process (r =.30, N = 606).
For an in-depth look at interpreting test results, please take a look at our Science series articles: How to interpret test fact sheets (part 1): Reliability, and How to interpret test fact sheets (part 2): Validity.
For an explanation of the various terms, please refer to our Science glossary.
Reliability and validity | Sufficient data available | Analyses and checks conducted | Outcome |
|---|---|---|---|
Reliability | ✔ | ✔ | Acceptable |
Content validity | ✔ | ✔ | Acceptable |
Face validity | ✔ | ✔ | Acceptable |
Construct validity | ✔ | ✔ | Acceptable |
Criterion-related validity | ✔ | ✔ | Acceptable |
Group differences | |||
Age differences | Pending | Pending | Pending |
Gender differences | ✔ | ✔ | Acceptable |
Ethnicity differences | Pending | Pending | Pending |
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The Email Marketing test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.
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