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Google Ads

Google Ads test

Type: Role specific skills

Time: 10 min

Languages: English, Dutch, French, German, Spanish

Level: Intermediate

Summary of the Google Ads test

The Google Ads evaluates candidates’ knowledge of the main concepts and essential functionality of Google Ads. This test will help you hire Google Ads experts who can use the platform to obtain results for both search and paid campaigns.

Covered skills

Search campaigns
Display campaigns
General concepts and terminology

Use the Google Ads test to hire

Digital marketers, performance marketers, PPC marketers, marketing managers, and other marketing roles that need a good understanding of the Google Ads platform.

Preview questions

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About the Google Ads test

Any business that wants to broaden its reach, increase leads and customers, and be discovered in online searches should consider using Google Ads. As the most popular search network around, Google Ads can provide excellent ROI to businesses that capitalize on the opportunities and offers and it can do so faster than a lot of other outreach methods and platforms.

This Google Ads test assesses candidates’ understanding of the general concepts and terminology of the Google Ads platform and their ability to set up, monitor, and optimize both search (organic) and display (paid) campaigns.

Candidates who perform well on the test will be able to use the different features of Google Ads effectively. These candidates understand not only what each feature does, but also when and why they should opt for a certain feature of setup over other alternatives. They will be able to adapt your company’s processes and current practices with Google Ads and perform an analysis to suggest improvement and opportunities for optimization.

The test is made by a subject-matter expert

Laurens W.

Digital marketing wizard Laurens dove headfirst into online marketing when he started his first online business—at just 17 years of age. Now an agency owner focused on B2B marketing, he aims to shed light on the connection between the commercial and technical sides of digital marketing to help B2B businesses gain an understanding of revenue potential.

With an MSc in Economics and Business, Laurens has a notable talent for handling data and numbers and deftly undertaking business impact analysis.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

What our customers are saying

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For a bit of context—I am a diversity recruiter trying to create a platform that removes bias from the hiring process and encourages the discovery of new and unseen talent.

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Chief Talent Connector, small business (50 or fewer FTE)

Use TestGorilla to hire the best faster, easier and bias-free

Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.

Learn how each candidate performs on the job using our library of 400+ scientifically validated tests.

Test candidates for job-specific skills like coding or digital marketing, as well as general skills like critical thinking. Our unique personality and culture tests allow you to get to know your applicants as real people – not just pieces of paper.

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Building assessments is a breeze with TestGorilla. Get started with these simple steps.

Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

You can customize your assessments further by adding your company logo, color theme, and more. Build the assessment that works for you.

View a sample report

The Google Ads test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

Download sample report

Hire a Google Ads pro with our Google Ads test

Assessing your applicants’ Google Ads proficiency before hiring is key to your marketing success. Use TestGorilla’s Google Ads test to find out whether your candidates have what it takes to use Google Ads at an intermediate level and whether they can competently use the platform to obtain paid campaign results to enhance your company’s return on investment.

Why organizations need Google Ads expertise

To ensure an excellent return on investment, your business needs a team that is proficient in using Google Ads and familiar with the critical features of this platform. As a powerful search network recognized around the globe, Google Ads is used by organizations that seek to increase their global presence.

The right candidates can ensure that your enterprise generates and gains a boost in leads and customers for your business. Making TestGorilla’s Google Ads test a part of your hiring process will lead you directly and swiftly to the best talent for your business, regardless of the number of applicants you receive.

Select our Google Ads test for your recruitment needs

Enterprises that are growing and businesses that want to establish organic and paid campaigns need exceptional talent with a comprehensive knowledge of the features of Google Ads. They need employees who know how to set up and track search campaigns and display campaigns.

If your organization is growing or seeking to grow, tracking and monitoring search and display and search campaigns throughout the marketing life cycle is also a critical part of your company’s marketing efforts.

TestGorilla’s Google Ads test will assess potential employees for these skills and help you discern which candidates know not only how, but when to use specific features of Google Ads to optimize marketing campaigns and track how your company is performing.

Our Google Ads test will help you to hire candidates for

Pay-per-click marketers, marketing agency managers, digital marketing roles, Google Ads specialist positions, freelance marketing staff, online advertising positions, and a range of vacancies in the marketing industry that require intermediate-level knowledge of Google Ads and its features.

Essential advantages of TestGorilla’s Google Ads test

Businesses are hiring exceptional marketers and minimizing time-to-hire with our Google Ads test.

Understanding critical Google Ads terms related to metrics and impressions, optimizing search campaigns, and being familiar with vCPM bidding are all crucial skills for which your organization depends on its marketing professionals. Any errors made during a campaign that uses Google Ads can cost your company in terms of potential leads. With TestGorilla, you can avoid any potential mistakes made on the Google Ads platform by hiring top talent with our Google Ads assessment.

Find candidates who understand how to use the platform, gain leads and customers for your business, and take your ad campaigns to the next level.

When to use TestGorilla: enhancing your hiring process

Our Google Ads assessment has been crafted by experts, so you can be confident of enhancing your hiring process with our test.

There’s an optimum moment to use our Google Ads assessment: immediately after candidate sourcing. The advantage of starting your hiring process this way is that you can save time during candidate evaluation and optimize the onboarding phase of your recruitment process.

Choosing TestGorilla’s Google Ads assessment also means that you can test candidates on other marketing skills, understand their personalities, and learn how they match your cultural values, all in one straightforward assessment.

4 easy steps to assess applicants with our Google Ads test

Get testing and learn how skilled your candidates are in four easy steps.

• Choose tests, build your assessment: Begin by building your assessment for candidates. Simply search for the vacancy you want to hire for and choose a selection of tests from our test library. Custom questions – ones that you can write yourself, tailored to your open role – are optional but recommended.

• Start customizing your assessment: TestGorilla makes customization simple and effective. Choose whether you want to add your brand to the test and select the perfect color scheme for brand marketing purposes.

• Send out requests for assessment completion: With TestGorilla, it couldn’t be easier to send your requests for candidates to complete an assessment. Do this by inviting candidates through TestGorilla, sending applicants a link to the Google Ads test, or inviting them through your ATS.

• Get your ranked data and make a hiring decision: TestGorilla’s ranked data makes selecting candidates effortlessly. Choose between the top-ranking applicants and hire the candidate who has the best Google Ads skills for your organization.

TestGorilla’s comprehensive skills assessments are first-class

Whether you want to simplify the hiring process or get a prediction of how a candidate will perform if hired by your enterprise, TestGorilla is the platform you need. Personality and culture-add tests make hiring simple. Combine them with your Google Ads assessment to get the best all-around view of your candidates.

Candidates can also access our tests on all devices, meaning that you can optimize your candidate experience simply by choosing TestGorilla.

In summary

Find marketing pros with exceptional Google Ads expertise – instantly. Getting an accurate and reliable portrayal of how skilled your candidates are with the Google Ads platform doesn’t have to be an impossible task. Choose TestGorilla’s Google Ads test to hire the most skilled talent.

Shorten your time-to-hire and recruit a pro. Using the Google Ads assessment made by TestGorilla’s experts will ensure you hire the right talent for your vacancy.

FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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