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Meta Ads

Meta Ads test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Meta Ads test

This Meta Ads test evaluates candidates’ skills in setting up and managing Meta advertising campaigns that deliver ROI. This test will help you hire Meta advertising experts who can grow your audience and increase conversions.

Covered skills

Setting up campaigns
Pixel and audiences
Creatives and placements
Performance and management

Use the Meta Ads test to hire

Meta advertising specialists, digital marketers, paid advertising managers, performance marketers, and other marketing professionals who need a good understanding of Meta advertising to be successful in their roles.

Preview questions

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About the Meta Ads test

With over 3.5 billion active monthly users, the Meta family is the biggest social media network in the world and the perfect place to reach your customers, raise awareness about your brand, and boost your sales numbers. But simply being on Facebook or Instagram won’t do the trick. Your return on ad spend (ROAS) depends on the effectiveness of your campaigns and their success in communicating your brand and value proposition to potential customers.

This Meta Ads test assesses candidates’ abilities to set up campaigns, perform detailed audience targeting, implement tracking for measuring results, and monitor performance for continuous improvements. The test evaluates candidates’ knowledge and experience using Meta advertising to obtain results and complete goals.

Candidates who perform well on this test will be able to lead the creation and management of Facebook and Instagram advertising campaigns to achieve the goals you have set in place for your company. From general brand awareness to increasing engagement with customers and from lead generation to conversion, a Meta advertising expert knows the right campaigns to implement and the right actions to take to achieve the desired results.

The test is made by a subject-matter expert

Rehan K.

Rehan is a Full Funnel Digital Media Planner, skilled in brand strategy, performance marketing, e-commerce and growth, holding professional certifications from Meta, Google, Harvard, University of Virginia & McKinsey.

He has worked with over 30 top brands in the banking, FMCG, fast food, apparel, electronics and personal care sectors, and founded a digital media group which brings seasoned digital leaders together to network and problem-solve.

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FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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