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Public Relations Strategy

Public Relations Strategy test

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Summary of the Public Relations Strategy test

Looking for a top public relations professional?

TestGorilla's Public Relations Strategy test will help you find PR professionals who are skilled in various areas of public relations, including press releases, pitching to the media, being successful with the organizational side of PR, and crisis PR. Our assessment evaluates their abilities in media engagement, collaboration with different departments, and dealing with public relations crises.

Covered skills

  • Understanding your news

  • Media engagement

  • PR and marketing

  • PR and the business

Use the Public Relations Strategy test to hire

Publicists, PR agency team members, public relations managers, public relations directors, and other roles that require strong public relations skills.

About the Public Relations Strategy test

Whether you are on the client or the agency side, public relations is a field that demands strong skill sets from PR professionals.

A competent PR professional can collaborate with marketing and executive management partners to develop messaging and stories that will attract the right media attention. A PR pro will then be able to engage with members of the media and land positive press coverage while dealing with potentially difficult crisis situations if they arise.

This test assesses your candidates' skills in these important areas of PR work.

The test is made by a subject-matter expert

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation.Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

Subject matter expert image

Hugh Taylor

Hugh Taylor has over 20 years of experience in the public relations field. In addition to serving in marketing communication roles at Silicon Valley startups, Hugh was Public Relations Manager for SharePoint technologies at Microsoft from 2007 to 2008. He is now CEO of Comms Factory, a boutique public relations firm.

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The Public Relations Strategy test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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