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Public Relations Strategy

Public Relations Strategy test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Public Relations Strategy test

Looking for a top public relations professional?

TestGorilla's Public Relations Strategy test will help you find PR professionals who are skilled in various areas of public relations, including press releases, pitching to the media, being successful with the organizational side of PR, and crisis PR. Our assessment evaluates their abilities in media engagement, collaboration with different departments, and dealing with public relations crises.

Covered skills

Understanding your news
Media engagement
PR and marketing
PR and the business

Use the Public Relations Strategy test to hire

Publicists, PR agency team members, public relations managers, public relations directors, and other roles that require strong public relations skills.

Preview questions

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About the Public Relations Strategy test

Whether you are on the client or the agency side, public relations is a field that demands strong skill sets from PR professionals.

A competent PR professional can collaborate with marketing and executive management partners to develop messaging and stories that will attract the right media attention. A PR pro will then be able to engage with members of the media and land positive press coverage while dealing with potentially difficult crisis situations if they arise.

This test assesses your candidates' skills in these important areas of PR work.

Subject matter expert image

This test is made by a subject-matter expert

Hugh Taylor

Hugh Taylor has over 20 years of experience in the public relations field. In addition to serving in marketing communication roles at Silicon Valley startups, Hugh was Public Relations Manager for SharePoint technologies at Microsoft from 2007 to 2008. He is now CEO of Comms Factory, a boutique public relations firm.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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